Who we are

Our Aspiration

We are the innovation agency for the digital age and the most powerful agency set-up in Europe.

Our Recipe for Success

Both domestically and internationally, we rely on our tried-and-tested partner principle. We use it to create the best and most successful solution for a particular local market for each individual client.

Our Philosophy

Man is the measure of all things. Whether it’s an employee, client or target audience: we produce successful work for our clients when we inspire and motivate people. We always make communication by people, for people.

Our Core Services

Our business is consultancy. We provide direction in a media market that is becoming increasingly complex. Our role is to create added value for our clients by offering holistic advice.

About us


Mediaplus is the largest independent and partner-managed media agency in Europe.

Since Mediaplus was founded in Munich in 1983, where it still has its headquarters today, Mediaplus has been a symbol for innovative and creative media management and strategic media concepts, an efficient media acquisition and a result driven approach, supported by an in-house research department for professional market and media research, both in Germany and in (and for) the international markets.

The internationalization of Mediaplus is still young, but is now experiencing strong growth with more than 500 employees working on media for, among others, the following customers: Mediamarkt, Miele, BMW, Hornbach, and many others. In Belgium, with Mediaplus we are the media partner of brands such as Torfs Shoes, WW, Essent, Puressentiel, Emesa, and so on.

Our approach focuses on:
- relevance in media use,
- relevance in innovation
- relevance in data.

We are the ideal and flexible media partner for both national and international brands that are looking for growth in Belgium. We do this from our typical "enterprise mentality", which has also brought us growth as a group in the last 15 years.

Management Mission Strategy

Leadership model

We are making Mediaplus the most desirable employer among media agencies. The identification and motivation of our employees are what make us stand out from the rest. Our employees are the source of our success and to a large extent determine our actions.


Innovation is an essential driver of our success and sets us apart in the agency market. That’s why we demand and encourage the development of new ideas and solutions. We achieve this by supporting freedom of thought and maintaining a culture of open discussion that allows new concepts to flourish.


As an independent, partner-managed agency, we want employees who think in an entrepreneurial way.  We foster an awareness of the influence of every individual on the success of the company.  This is reflected in our individual agreements on objectives (CICC). Furthermore, we also provide transparency regarding company success and participation opportunities for additional services.


Passion is what drives us. We strive for excellence every day anew and have the ambition to continually improve. We act based on conviction and foster courage, curiosity and enthusiasm in our employees. We are not satisfied with the first solutions that come along and are happy to go the extra mile.


We lead our employees with a sense of appreciation and respect their individuality. Our employees are important to us as people. We focus on their strengths. We dedicate time to them and recognise their performance.

Clearly and directly

Clear and reliable communication is the basis for respectful action on all levels. We keep our word. We don’t talk about each other, we talk with each other.


Transparent and consistent decisions provide the necessary orientation for targeted and efficient work. We communicate our decisions in a comprehensible way and see them through.

Exemplary function

The example we set catches on and influences the behaviour of our employees, moulding the culture of Mediaplus. We act with integrity and uphold our own code of conduct.