We evaluate marketing communications performance and redesign its content, structure and budget – using the full communications mix. Naturally, this also includes a continuous review of all relevant KPIs.
We know that brands need not only specific positioning and creative concepts, but also their own tailored media strategy. This is why, alongside media performance, we put communications impact at the heart of our work – regionally, nationally and internationally. Deriving customer-specific strategies and using appropriate tools at a particular time is as important as constant monitoring of relevant developments, trends and changes in the market.
We create positioning with heart, to help people orient themselves in an increasingly complex world. To do this, we optimise complex brand architectures and portfolios – both inside and out.
We scan trends across sectors and countries and evaluate them in terms of the opportunities and challenges they present for our clients – not just as one-offs, but with recommendations for sustainable innovation processes.