Thanks to an integrated online / offline media strategy, Mediaplus has enabled the WW brand to grow in Flanders, Wallonia and the Netherlands.
It's a strong media integration, coupled with an advanced attribution strategy that has allowed WW to grow to where it is today. It's been more than 6 years since WW put their confidence in Mediaplus by entrusting them with the management of their online and offline budget. This created the opportunity to establish a fully integrated media strategy. It also allowed the maximisation of the brand exposure to its audiences while minimising its acquisition costs.